PRIVACY POLICY
Pictela (“Pictela”) provides this Privacy Policy to inform you of our
policies and procedures regarding the collection, use and disclosure of
personal information we receive when you visit and use the
WWW.PICTELA.COM website (“Site”) and when you use any of our Rich Media
Players (“RMPs”). This Privacy Policy applies only to information that
you provide to us or that we collect through the Site or an RMP when
you access or use content and features provided by Pictela on the Site,
whether directly or through an RMP.
This Privacy Policy may be updated from time to time. We will notify you of any material changes by posting the new Privacy Policy on the Site. You are advised to consult this Privacy Policy regularly for any changes.
Information Collection
When you use the Site or an RMP, our servers may automatically record information that your browser sends whenever you visit a website or online service (“Log Data”). This Log Data may include, but is not limited to, your computer’s Internet Protocol address, browser type, the web page where the RMP is located or that you were visiting before you came to the Site and information you search for on the Site. When a user installs an RMP, we may record data related to that activity, the operation of the RMP and any other usage-related data.
Like many websites and advertisers, we use “cookies” to collect information. A cookie is a small data file that we transfer to your computer’s hard disk for record-keeping purposes. We use “persistent cookies” to save certain information for your future use of an RMP or the Site. We use “session ID cookies” to enable certain features of the Site and RMPs, to better understand how you interact with the Site and RMPs and to monitor web traffic routing on the Site and via the RMPs. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie. If you do not accept cookies, however, you may not be able to use all portions of the Site or all functionality of the RMPs.
Third party contributors may also place or read cookies on your computer, which permits them to collect information about users who view or interact with their items. The collection and use of such information is subject to such third party’s privacy policy.
Information Collected on Behalf of Our Users
When you access our Site and/or install or use an RMP, as your agent and on your behalf we may collect certain tracking and usage data generated or provided by your and others’ use of the Site and RMPs (“Usage Data”). This information includes general Material usage patterns and related campaign success rates.
How We Use Personal Information
Usage Data is used for the following purposes: (i) to provide and improve the Site and RMPs, (ii) to provide you with further information from us or third parties that we believe you may find useful or interesting, (iii) to enable users to enjoy and easily navigate the Site and use the RMPs, (iv) to better understand your needs and interests, (iv) to provide service announcements, and (v) including promotional materials and other information on Pictela and third party content. If you decide at any time that you no longer wish to receive such communications, please follow the unsubscribe instructions provided in the communication.
We use information we obtain by technical means (such as the automatic recording performed by our servers or through the use of cookies, as discussed above) for the above purposes and in order to monitor and analyze use of the Site and RMPs and for the technical administration of the Site and RMPs, to increase the functionality and user-friendliness of the Site and RMPs, to better tailor both to your needs, to generate and derive useful data and information concerning the interests, characteristics and website use behavior of our users, and to verify functionality of the Site and RMPs.
Information Sharing and Disclosure
Usage Data and Non-Identifying Information. We may, in our discretion, share with third parties or otherwise make use of aggregated and non-aggregated information for any purpose including, but not limited to, industry analysis, demographic profiling, and to deliver targeted advertising about other products and services. We may also share such information with the providers of RMP content, and such providers may share or otherwise such information as described herein. Information shared in these contexts, with any party, may contain personally identifiable information.
Service Providers. We may employ third party companies and individuals to facilitate operation of the Site and RMPs, to provide the same on our behalf, to perform services related to administration of the Site and RMPs (e.g., maintenance, hosting and database management services, web analytics and administration). These third parties have access to Usage Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Compliance with Laws and Law Enforcement. Pictela cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Pictela or a third party, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or to pose a risk of being, illegal, unethical, inappropriate or legally actionable.
Business Transfers. Pictela and providers of RMP content may sell, transfer or otherwise share some or all of its assets, including Usage Data and other data gathered in connection with your use of the Site and RMPs, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.
Security
Pictela is concerned with safeguarding your information. We employ a variety of industry-standard measures designed to protect your information from unauthorized access.
Links to Other Sites
The Site and RMPs may contain links to other websites that are not administered or controlled by Pictela. If you choose to visit a third-party website by “clicking on” a third party link, you will be directed to that third party’s website. The fact that we link to a website is not an endorsement, authorization or representation that we are affiliated with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit personal information from you. Other websites and services follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.
Contacting Us
If you have any questions about this Privacy Policy, please contact us at info@pictela.com.
This Privacy Policy may be updated from time to time. We will notify you of any material changes by posting the new Privacy Policy on the Site. You are advised to consult this Privacy Policy regularly for any changes.
Information Collection
When you use the Site or an RMP, our servers may automatically record information that your browser sends whenever you visit a website or online service (“Log Data”). This Log Data may include, but is not limited to, your computer’s Internet Protocol address, browser type, the web page where the RMP is located or that you were visiting before you came to the Site and information you search for on the Site. When a user installs an RMP, we may record data related to that activity, the operation of the RMP and any other usage-related data.
Like many websites and advertisers, we use “cookies” to collect information. A cookie is a small data file that we transfer to your computer’s hard disk for record-keeping purposes. We use “persistent cookies” to save certain information for your future use of an RMP or the Site. We use “session ID cookies” to enable certain features of the Site and RMPs, to better understand how you interact with the Site and RMPs and to monitor web traffic routing on the Site and via the RMPs. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie. If you do not accept cookies, however, you may not be able to use all portions of the Site or all functionality of the RMPs.
Third party contributors may also place or read cookies on your computer, which permits them to collect information about users who view or interact with their items. The collection and use of such information is subject to such third party’s privacy policy.
Information Collected on Behalf of Our Users
When you access our Site and/or install or use an RMP, as your agent and on your behalf we may collect certain tracking and usage data generated or provided by your and others’ use of the Site and RMPs (“Usage Data”). This information includes general Material usage patterns and related campaign success rates.
How We Use Personal Information
Usage Data is used for the following purposes: (i) to provide and improve the Site and RMPs, (ii) to provide you with further information from us or third parties that we believe you may find useful or interesting, (iii) to enable users to enjoy and easily navigate the Site and use the RMPs, (iv) to better understand your needs and interests, (iv) to provide service announcements, and (v) including promotional materials and other information on Pictela and third party content. If you decide at any time that you no longer wish to receive such communications, please follow the unsubscribe instructions provided in the communication.
We use information we obtain by technical means (such as the automatic recording performed by our servers or through the use of cookies, as discussed above) for the above purposes and in order to monitor and analyze use of the Site and RMPs and for the technical administration of the Site and RMPs, to increase the functionality and user-friendliness of the Site and RMPs, to better tailor both to your needs, to generate and derive useful data and information concerning the interests, characteristics and website use behavior of our users, and to verify functionality of the Site and RMPs.
Information Sharing and Disclosure
Usage Data and Non-Identifying Information. We may, in our discretion, share with third parties or otherwise make use of aggregated and non-aggregated information for any purpose including, but not limited to, industry analysis, demographic profiling, and to deliver targeted advertising about other products and services. We may also share such information with the providers of RMP content, and such providers may share or otherwise such information as described herein. Information shared in these contexts, with any party, may contain personally identifiable information.
Service Providers. We may employ third party companies and individuals to facilitate operation of the Site and RMPs, to provide the same on our behalf, to perform services related to administration of the Site and RMPs (e.g., maintenance, hosting and database management services, web analytics and administration). These third parties have access to Usage Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Compliance with Laws and Law Enforcement. Pictela cooperates with government and law enforcement officials and private parties to enforce and comply with the law. We will disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary or appropriate to respond to claims and legal process (including but not limited to subpoenas), to protect the property and rights of Pictela or a third party, to protect the safety of the public or any person, or to prevent or stop any activity we may consider to be, or to pose a risk of being, illegal, unethical, inappropriate or legally actionable.
Business Transfers. Pictela and providers of RMP content may sell, transfer or otherwise share some or all of its assets, including Usage Data and other data gathered in connection with your use of the Site and RMPs, in connection with a merger, acquisition, reorganization or sale of assets or in the event of bankruptcy.
Security
Pictela is concerned with safeguarding your information. We employ a variety of industry-standard measures designed to protect your information from unauthorized access.
Links to Other Sites
The Site and RMPs may contain links to other websites that are not administered or controlled by Pictela. If you choose to visit a third-party website by “clicking on” a third party link, you will be directed to that third party’s website. The fact that we link to a website is not an endorsement, authorization or representation that we are affiliated with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites. These other websites may place their own cookies or other files on your computer, collect data or solicit personal information from you. Other websites and services follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites you visit.
Contacting Us
If you have any questions about this Privacy Policy, please contact us at info@pictela.com.