News

Pictela Powers NBC's "The Event" on EW.com

New York, NY / 09.06.2010

Pictela, the high definition content marketing platform, has developed powerful tune-in units for NBC's highly anticipated new fall series "The Event." The captivating units will run in advertising on Entertainment Weekly leading up to the series debut on September 20th at 9PM.

Each unit will contain multiple high definition videos, behind the scenes footage, and a user poll. And, as a Facebook-approved technology, the NBC Pictela units can be posted to a user's wall and shared with friends.