News

Hearst to Debut New Pictela OPA Units

New York, NY / 06.27.2010

Pictela's new large format OPA units will launch in July across the Hearst Magazines Digital Media portfolio of Web sites. These high impact units will be deployed first for Gillette Venus and include stunning, high definition content.

Separately, Hearst and Pictela will also launch a specialty large format unit that will sit inside editorial and allow marketers to sponsor specific types of content. In September, Hearst will deploy a sponsored content Pictela unit focused specifically on Fashion Week. In addition, two holiday initiatives will also be supported by Pictela.

"Pictela is the perfect combination of high quality design and portability that enables us to deliver an impactful digital experience," said Kristine Welker, vice president of sales and marketing, Hearst Magazines Digital Media. "We are thrilled to be the first publisher to take this partnership beyond advertising and into our expert content as well as one of the first to offer OPA's new high impact units."