News

Microsoft Becomes Key Partner

New York, NY / 10.18.2010

Pictela, the high definition content marketing platform, is a certified rich media technology across Microsoft. Pictela units now run across all Microsoft properties including MSN and Windows Live.

Tom Kersten, Industry Director Microsoft Advertising, comments:

"We are pleased to now offer Microsoft clients the ability to distribute Pictela's high definition marketing content across our vast network of sites. Pictela's engaging brand experiences for top retail, CPG, auto and entertainment clients aligns perfectly with our focus on premium content and user experience."

As part of the partnership, Microsoft also becomes the first portal to offer Pictela on a publisher pay basis. This agreement allows marketers and their agencies to buy online display media on MSN and Windows Live with Pictela technology built in.