Each Pictela unit is a doorway to a powerful brand experience.

Marketers have adopted the platform because Pictela units have the following features:

Engagement: Pictela units generate interaction levels not seen in other forms of rich media. These non-linear brand stories are content that people want to learn more about.

ROI: A Pictela campaign is incredibly efficient because it generates impressions through earned media/PR. Pictelas are included in edit because they are valuable to publishers and consumers alike.

Reporting: Pictela gives brands and agencies an earned media reporting package that is robust in detail – from tracking of all user interactions and time spent to every syndication. The package combines the best of online media reporting with the power of web site analytics.

Customization: Pictela provides a range of custom reporting, monitoring and interface products that make Pictelas even more special than they already are.

Simplicity: A Pictela unit is easy to produce, launch and maintain.