The Brand


Elegant and Distinct. Pictela is a powerful brand.

History: The Pictela brand was developed in 2009.

Etymology: Pictela is a combination of two words

pic
1. a movie.
2. a photograph.

tela
1. A thin weblike structure.
2. A tissue, especially of delicate formation.

Logotype: The Pictela logotype is set in Myriad Pro, Normal weight, in all lowercase. The individual characters are manually spaced with the round dot over the "i" replaced by a red square.



The logotype is available in both black and white (above) and reversed out in white and red. The red color is specified in RGB as 255/51/51, which is also the "web safe" hexadecimal color FF3333.