ABOUT US


Relentlessly Innovative. Pictela is revolutionizing how brand content is served, distributed and measured.

Pictela is an award winning, high definition content marketing platform. The platform delivers video, photos and applications into online advertising and social media.

Since launching in 2009 with Disney and American Idol, Pictela has experienced rapid growth with clients across retail, CPG, automotive and entertainment. Pictela technology has been certified by premium publishers including AOL, Microsoft, Yahoo!, Time Inc., Glam Media, Hearst, Demand Media, Undertone and The Wall Street Journal. Pictela is also approved by Facebook for sharing to its social network.

Pictela was purchased by AOL in December, 2010.

Management Team


(L to R) Sanjay Jain, Greg Rogers, Matt Straz and Samir Kothavale

Greg Rogers, Co-founder, CEO
Greg drives strategy for Pictela. His goal is to revolutionize display advertising for brand marketers through the delivery of high definition brand content across the web. Previously Greg was Vice President, Sales Strategy for TACODA, a behavioral targeting online ad network, acquired by AOL in 2007. His inspiration for doing start-ups came from working with Professor Clay Christensen on theories of disruptive technologies following Greg's undergraduate years at Harvard.

Sanjay Jain, Co-founder, CTO
Sanjay is responsible for technology strategy and vision. Having architected the original Pictela media CMS in 2008, the platform has evolved into the company's vehicle for driving brand messaging across the web. Sanjay is a 7.5 year veteran of Akamai Technologies where he held multiple senior technology and sales positions supporting major accounts within the Digital Media practice since 2000.

Matt Straz, Co-founder, CMO
Matt is driving the development of a new market where brands, publishers and consumers are uniquely linked by the Pictela platform. Previously, Matt spent seven years as Senior Partner at Mediaedge:cia, WPP’s global media planning and buying agency. He is the author of Mastering Photoshop for the Web.

Samir Kothavale, Co-founder, VP Engineering
Samir leads all software development for Pictela. Working closely with Pictela's developers, he ensures efforts with software development, testing, and QA are successfully delivered. Prior to joining Pictela, Samir was a Vice President at Goldman Sachs & Co.


Learn more about Pictela's Brand.and Career Opportunities.